April 8, 2019

Co+opportunity's 2019 Shopper Survey

844 shoppers participated in our survey / 90.28% are Owners 

Other than Co+opportunity Market & Deli, where else do you go to shop for groceries?:

Where do you spend most of your grocery dollars? 

How often do you shop at Co+opportunity Market & Deli?

COMMENTS SAMPLE: 

• "I have been going to Co+opportunity for many years, and appreciated it even more after I became a member. The fruits and vegetables are by far the most beautiful."
• "I live in Westchester and don’t shop often. It’s often a trek to go, but I do so whenever I can. Co-Opportunity is my favorite brick & mortar store."
• " Only live in LA part of the year but buy nearly all vitamins at Co-op, bulk items, some produce and hot food/salad bar."
• "Would come more often if parking were not so difficult in SM."
• "Co-Op is my favorite place to shop by far, but shop elsewhere due to better prices."
• "Co-op 1st choice, Trader Joes for certain stuff, Ralphs for stuff I don't buy organic and when the advocado are on sale."
• "I love the Culver City store but I wish they had more items that the Santa Monica store has."
• "It’s small size is best part, convenient and personal ."
• "The Hot Food Bar just improved tremendously under new management! Great choices, great flavors and always high quality! I stopped going to Erewhon for Hot Food and now Co+op is my #1 choice."

What proportion of your grocery budget does your household spend at Co+opportunity in an average week?

COMMENTS SAMPLE: 

• "Would be more, but Co-Op is more $$$ than Ralphs."
• "I like fresh fish and this is what takes me to Whole Foods. "
• "Recently shopping more at Co-op."
• "I prefer all my groceries from Co Op love this store."
• "The co-op is not location convenient for me but I try to go for your raw cheddar cheese, and produce and all body and vitamin products. I trust you the most in these things."
• "It's no longer on my beaten path ... and, you used to have much better discounts!"
• " I get my vegan foods at the coop but shop costco and sprouts for other groceries too."
• " I would spend a greater proportion at the co-op if I lived closer."

How well is Co+opportunity meeting your needs in the following categories?

COMMENTS SAMPLE: 

• "Stellar produce."
• "I would love to see locally (California) raised meats. Organic, non-gmo, 100% grass-fed are all good, but locally raised is also very important."
• "I am a basics kind of shopper. Keep it simple. Co-Op delivers!"
• "Bulk items are awesome ."
• "ALL our snack items we buy from Coop. You have the best assortment! Sustainable & Organic Wine is very important to us. "
• "Produce is number one reason besides price for shopping at co op."
• "I love how you have demo/sampling on a weekly basis, because most of the items I love and get every time I'm here, is because I was able to sample them (this also makes you stand out from all of the other markets, and the fact that you list it on your website, makes it even better)!"
• "The produce is definitely one of Co+opportunity's strengths. It is much higher quality than Whole Foods."

How well is Co+opportunity meeting your needs with respect to the following areas?

COMMENTS SAMPLE: 

• "Products in store, hot deli case and salad bar seem to have improved in the past few months along with veggie and produce selection, quality, and freshness."
• "I wish the discount was available everyday. I have a hard time getting to your store on the discount days!"
• "I have noticed an improvement in the selection of products in the last few months."
• "Best market I've ever shopped at :) "
• "Sprouts has a great bulk section as always, but your store definitely has items that I have never seen at any other market, which is why I buy most of my bulk items from your store! "
• "Employees very friendly, helpful, approachable and will find out if you need an item. I appreciate them. I like sales and 10% days to help with the food budget."
• "I love the Co-op for convenience of fresh, locally sourced items . We buy most of our groceries at Costco but don't want to buy huge amounts of fresh produce so I stop in almost daily for fresh ingredients."
• "Basically, we (my wife and I) only go to Co-op and Farmers' Markets."

Please rate from 5 to 1 how interested you would be in the following:

COMMENTS SAMPLE: 

• "You really suit what I need. I am a very happy home cook and I don't need too many bells and whistles. My big campaign is to not use plastic so some of my choices are based on not buying products - like deli stuff- because of the packaging."

Does being an Owner of a cooperative business, like Co+opportunity, influence you to spend more at your co-op?

COMMENTS SAMPLE: 

• " I go where I can best get what I prefer, but I believe in the principle of the co-operative."
• "I do not spend more because I have a financial investment, rather I shop at the coop because I like the organic and bulk sections and don’t want to give my money to big chains."
• "Perhaps. But I mainly shop at "my" co-op because it has the organic products I want to use (such as food - fresh veges, fruits, meets, etc), and vitamins. Additionally, it is close to where I live. And, I really enjoy the staff. "
• " I became a member because the store best served my needs."
• " I not only love to save money but I like feeling part of something special that you are."
• "At times - but usually only if something is on sale."
• "I feel like I'm part of a greater cause to eat organic and local. I've never been a member of something like that, and I like it so far. :-) "

Which Owner benefits do you find the most attractive? 

COMMENTS SAMPLE: 

• "I never heard of discounts at community business. Please tell me more"
• "Contributing to a sustainable economy is my reward already."
• "Supporting local business + supporting co-op employment for a non-large corporation."
• " Just supporting my local coop. It is wild that there aren't more cooperatively owned businesses here in Los Angeles!"
• "I'm a member and support the Co-op because I support the structure and ideals behind the organisation. Cooperatives are socially beneficial. Many corporations are not."
• "Theoretically having a voice in decisions."
• "Getting fresh organic food and health and skin care products not readily available elsewhere."
• " Belonging to a community that cares for people."
• " That we are pro-actively helping the planet with our choices, and are doing it together."
• "Kids Co-op Membership and mini shopping carts!"

To what extent are you aware that Co+opportunity…

How likely would you be to recommend Co+opportunity to family, friends and colleagues?

COMMENTS SAMPLE: 

• "I actively spread the word about the wonderful fresh fruits, vegetables other food items and other types of products available at Co+opportunity. I also share with my friends the fun and unexpected informative short conversations about nutrition and food opinions I encounter with other customers while shopping at the market. "
• "One of the things that impresses us very much about the co-op is that so many employees have been with the Co-op for many years."
• " I really appreciate the store's commitment to organic and local produce."
• "Having you in the neighborhood is definitely going to improve my health. It’s pretty good anyway but still..."
• "I like buying memberships as gifts."

Please rate your overall satisfaction with Co+opportunity.

COMMENTS SAMPLE: 

• "Vegan options are great and employees are very friendly!"
• "I recently moved from Sacramento where I am a fully vested member in the Co-op. I am glad to have found a co-op here that is convenient. Getting used to the layout and overall operation."
• "The co-op has significantly contributed to the well-being of my family for 25 years. Even with the move to PV 18 months ago, I still make the trip occasionally. "
• "Learning what I just have in taking the survey is an impetus for me to shop more regularly at the coop. And I’m not just going to think about it—will do."

Please rate how interested you are in receiving information on the following topics from Co+opportunity:

COMMENTS SAMPLE: 

• "These are all issues I have interest in, but no longer feel I have time to follow very deeply. I am hoping Co-op has done their research for me."
• "Cooking class would be fun. An outdoor cooking tent bbq, hot dogs or other theme would be fun once a week. Music!"
• "Sustainable practices, zero waste initiatives."
• "I would like to know more about the employees and departments."
• "I want more info on paleo and paleo choices."
  
   

How satisfied are you with Co+opportunity’s current delivery of this information to you? 

COMMENTS SAMPLE: 

• "There's really very little communication that goes out to members."
• "I like to receive the e-newsletters, but sometimes I only find out about events on the day of the event. I love getting the mailed newsletter/coupons!"
• "Advertisements at the store is where I see most of this info. I don't want a bunch of e-mails."
• "I like that there is interest in reorganizing the store for better shopping experience. Also for the first time in 25/30 years, I get answers to my comments."
• "I think you do a great job of not spamming me with emails, which is why I actually read your emails and haven't unsubscribed! I am so busy with work, that oftentimes when I get too many emails from a company, I unsubscribe."
• "I'd like to get e-mail newsletters about the above."

How important to you are the following sources of information about Co+opportunity?

COMMENTS SAMPLE: 

• "I prefer to eliminate the paper mailings."
• "Email if it's an important development. Otherwise, postings at the Co-op. I forgot that there's a website. I'll check it out."
• "Online newsletter is fine."
• "I probably wouldn't go to any formal meetings (unless there is an issue that is extremely important to me) but I believe open, documented, formal meetings are important for the board to conduct."
• "I like tables out front with people, snacks, info."
   

How far do you travel (one way) to shop at the co-op?

What is your gender? 

What is your age range? 

What is your residence zip code?